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Top 10 Best Social Media Analytics Tools for 2018

The modern social media monitoring and analytics tools are the excellent time saving social media management for business owners. We just list the ten popular and modern social media analytics and monitoring tools for your 2018 business. The social media has become one of the most effective ways to grow your business. Also, you gain almost 50% of your customers from social media. Therefore, you need a tool to manage and automate your social media activity. For instance, you want to post data on schedule, daily one or two posts. You can use these social media tools to do that. Besides, you can monitor your view, impressions, and growth of your account. So, we have collected top 5 best social media analytics tools to help you automate your works.

Best Social Media Analytics Tools

In a nutshell, below are the top 5 best social media analytics tools. Automate your work with these tools.

  1. Hootsuite
  2. Buffer
  3. Agorapulse
  4. keyhole
  5. Sproutsocial
  6. Tailwindapp
  7. Later
  8. Iconosquare
  9. Audiense
  10. Brand24

These tools will ask your social media credentials to manage to analyse your account. So, before signing up, read their privacy. Also, we have ordered them based on popularity.


Hootsuite - Social Media Managment Website
The HootSuite – Best Social Media Analytics Tools

HootSuite is a social media management platform. You can manage multiple social media account there. Further, in November 2009, the HootSuite dashboard expanded its offering to support Facebook and LinkedIn, and the capability to use Twitter Lists. So, you can save time by managing all of your social media marketing efforts from a single dashboard.

The HootSuite supports  Twitter, Facebook, Google+ and Mixi. Also, Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account. Plus, there are both full and lite versions of the service.


Buffer - Social Post Management Tool
Buffer – Social Post Management Tool

It’s a software application for the web and mobile, designed to manage accounts on social networks. The Buffer is a more straightforward and more natural way to schedule posts, track the performance of your content, and manage all your accounts in one place. Besides, you can quickly and easily schedule posts for all of your social accounts. Then, Buffer will publish them automatically, according to the posting schedule you put in place.

It supports almost all popular social media platforms. Besides, You can start free and use one social account with ten post schedule at once. Also, it has a great dashboard and charts for analytics. The user interface is so clean and inspiring.


Agorapulse - Simple and Affordable Social Media Management
Agorapulse – Simple and Affordable Social Media Management

A management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. AgoraPulse covers everything you possibly need for social media marketing, monitoring, and management. Besides, AgoraPulse has tools for everything from moderation to competitions. Again, the user interface is excellent and friendly.

If your business wants an easy-to-use social media management tool with unlimited reports to track your efforts, AgoraPulse is a excellent choice.



The Keyhole is a real-time hashtag tracker for Twitter, Instagram, and Facebook. Besides, you can analyse accounts, their posts, followers and impressions in graphs. You don’t need to create an account for essential features. But, if you want more features you can sign up for free analyse your account. It’s more like an analytics tool than management.

The Keyhole’s real-time dashboard shows how many people posted with your hashtag. Also, the number of Retweets, Likes, and Impressions your campaign is generating. Furthermore, Keyhole also tracks the most influential people engaging with your social account.

SproutSocial – Social Media Analytics Tools

Sprout Social - Social media manager tool
Sprout Social – Social media manager tool

Sprout Social makes social media management, advocacy, and analytics software for businesses. Also, it’s available via web browser, iOS, and Android apps. Importantly, in 2015, software review site G2 Crowd named Sprout Social the top-rated social media management tool in customer satisfaction.

Sprout’s platform offers users the ability to integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk, UserVoice, Feedly and Google Analytics.


Tailwindapp - Social Media Analytic tool
Tailwindapp – Social Media Analytic tool

If you have a Pinterest account, Tailwindapp is an excellent choice for yours. Besides, they support Instagram as well. The concept of the app is to schedule posts for later publishing and analyse your account. You can use drag-and-drop calendar, multi-board pinning, hashtag lists and many more shortcuts built with your busy schedule in mind.

Importantly, you can automatically optimise your Pinterest and Instagram schedules based on when your audience is most engaged. Besides, use their in-depth analytics and insights tool so you can see what’s working and what’s not.


Later - Social Media Analytic tool
The Later – Social Media Analytic tool

Then is an Instagram post scheduler. It let you schedule your posts and publish them in any data you specify. Also, they have a free plan with some limitations. The rating for their Android application is too low, but the web interface pretty well. You can save a lot of time using this tool.

Additionally, they have It is a landing page that resembles your Instagram feed and displays your posts as clickable images. Also, this makes it easy to build a clickable, shoppable feed that links your audience straight to your content.


IconoSquare - Social Media Analytic tool
IconoSquare – Social Media Analytic tool

With Iconosquare, you understand and improve every critical aspect of your Instagram activity. Also, Iconosquare is the perfect companion to measure your posts’ and stories’ performance. Besides, measure your follower growth and visualise your daily gained and lost followers using Iconosquare. Plus, you can discover your followers’ languages and locations.

Further, you can measure impressions and reach your profile, posts, and stories.Plus, discover when your followers are on Instagram to boost your posts’ visibility. And, Iconosquare let you visualise how your posts are performing in real–time and compare with previous ones.


Audiense - Social Media Analytic tool
Audiense – Social Media Analytics tools

Like every other social media analytics tools and monitoring tools, Audiense give the same features. Also, Audiense Connect helps brands develop their target audience to increase the share of the market and raise brand awareness. Their platform takes an audience-centric approach to identifying the right influencers to target.


Brand24 - Social Media Analytic tool
Brand24 – Social Media Analytic tool

The Brand24 gives you instant access to mentions about your brand across the web. Also, you can Discover what people say about your brand & take action in real time. Plus, engage discussions relevant to your business with one click of the mouse. Besides, you can identify sudden changes in the discussion volume to protect your company image. So, they have some other amazing features that you can check on their website.


All in all, marking with social media make your business grow fast. Besides, if you don’t monitor and automate your social media activity, it will kill your time. We hope these top 10 social media analytics tools help you. If you have any questions or want to share your idea about the topic, feel free to comment below.

1 Comment
  1. Troy says

    Thanks for the useful tools! I’m a fan of Iconosquare 🙂
    I would add one more Social media analytics tool – Snoopreport as it tracks Instagram user actions as likes, comments and follows. It helps to research user insights and update a marketing strategy.

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